This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
Publisher: Routledge
Publication Place: UK
Publication Year: 2017-09-26
Language: English
Number of Pages: 564
Edition: 1
Series: Routledge Companions in Business, Management and Accounting
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..