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Marketing in the 21st Century: Concepts, Challenges and Imperatives

Marketing in the 21st Century: Concepts, Challenges and Imperatives
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Marketing in the 21st Century: Concepts, Challenges and Imperatives
This title was first published in 2000:  Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-11-15
  • Language: English
  • Number of Pages: 336
  • Edition: 1
  • Series: Routledge Revivals
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.62kg
  • SKU: Stock
  • ISBN: 9781138707726
Taylor & Francis Taylor & Francis
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