
-20 %
Handbook of Media Management and Economics
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions._x005F_x000D_
_x005F_x000D_
₹5,507.26
₹6,884.08