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The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing
This book offers a guide to pricing analysis and strategy development. Featuring an expanded discussion of big data analytics, and new chapter on pricing in special situations, a new companion website rounds out this classic for all students of pricing.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2018-01-19
  • Language: English
  • Number of Pages: 352
  • Edition: 6
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.81kg
  • SKU: Stock
  • ISBN: 9781138737501
Taylor & Francis Taylor & Francis
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