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Marketing Public Policy

Marketing Public Policy
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Marketing Public Policy
This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2018-02-27
  • Language: English
  • Number of Pages: 168
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.38kg
  • SKU: Stock
  • ISBN: 9781138559967
Taylor & Francis Taylor & Francis
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