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Managing Service Firms

Managing Service Firms
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Managing Service Firms
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2015-03-04
  • Language: English
  • Number of Pages: 198
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.30kg
  • SKU: Stock
  • ISBN: 9781138864122
Taylor & Francis Taylor & Francis
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