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The Influence of Values on Consumer Behaviour

The Influence of Values on Consumer Behaviour
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The Influence of Values on Consumer Behaviour
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2016-08-03
  • Language: English
  • Number of Pages: 240
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.50kg
  • SKU: Stock
  • ISBN: 9781138676473
Taylor & Francis Taylor & Francis
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