Marketing Organisation (RLE Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ The study of the organisational location and positioning of the marketing function_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ The analytical perspectives of information-processing theories of organisation_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ The relationship between structure and information_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Organisational processes_x005F_x000D_