The Four Stages of Highly Effective Crisis Management

Presenting cutting-edge media communication solutions, this book explains methods for choosing the appropriate language and media outlet to properly convey a message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, it examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. Illustrating the four distinct stages of media reporting during a crisis, the text includes a wealth of helpful tools, including guidelines, checklists, and case studies that illustrate best practices.