The Power of the Media in Health Communication

The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and impact upon issues such as health promotion or health literacy. The present volume provides an interdisciplinary and multicultural contemporary approach to the controversial link between medicine and media. The contributors analyse the media and medicine from different perspectives and different countries (USA, UK, Portugal, Turkey, Taiwan, Mexico, Estonia, Romania), offering a re-positioning of the study of media and medicine.