The 21st Century Meeting and Event Technologies

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as_x005F_x000D_ _x005F_x000D_ How to harness the power of social media_x005F_x000D_ How to use crowdsourcing effectively_x005F_x000D_ How to choose appropriate room layout design software_x005F_x000D_ How to manage and use guest-generated content_x005F_x000D_ How to measure and evaluate your success_x005F_x000D_ How to choose meeting registration software_x005F_x000D_ How to promote your meeting with blogs, websites, podcasts, and more_x005F_x000D_ How to hold virtual meetings and events_x005F_x000D_ How to use search engine optimization to advantage _x005F_x000D_ The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.